Privacy Policy

Last updated: 19 October 2026

This policy explains how Charm Vibe LTD ("we", "us") collects and uses personal information when you visit our websites, buy from our brands (including Puffsole), use our apps, or contact us.

Who we are

Charm Vibe LTD, company number 16759320, registered in England and Wales. Registered office: 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom. Contact: support@mycharmvibe.com.

What we collect

• Details you give us: name, email, phone, delivery and billing address, and messages you send us.
• Order details: products bought, order value and delivery status. Card payments are handled by our payment providers. We do not store full card numbers.
• Usage data: pages viewed, device and browser type, and approximate location, collected through cookies and similar tools, including advertising pixels such as Meta.

How we use it

• To process and deliver orders and handle returns.
• To answer questions and give customer support.
• To send marketing emails if you agreed to receive them. You can unsubscribe at any time.
• To measure and improve our websites and advertising.
• To meet legal, tax and accounting duties.

Who we share it with

We share only what is needed with service providers that help us run the business, such as e-commerce platforms, payment processors, shipping and fulfilment partners, email services and advertising platforms. We do not sell your personal information.

How long we keep it

We keep order and accounting records for as long as the law requires, usually up to 6 years. Other data is kept only as long as we need it for the purposes above.

Your rights

Depending on where you live, you can ask to see, correct or delete your personal information, object to its use, or withdraw consent. Email support@mycharmvibe.com and we will reply within 30 days. UK residents can also complain to the Information Commissioner's Office (ico.org.uk).

Cookies

We use cookies to keep our sites working and to measure visits and ads. You can block or delete cookies in your browser settings.

Changes

We may update this policy. The date at the top shows the latest version.